The forthcoming book Buyology, The Truth and Lies About Why We Buy by Lindstrom will be published by Random House Doubleday, on October 20th, this year.
The book is based on the largest neuromarketing study ever conducted in the world. A 7 million study which has gone to explore the truth and lies about why we buy. It contains some ground breaking findings, so ground breaking that CBS/60 Minutes will run a special on the book October 19th this year. The same will happen on The Today Show on October 20th.
Buyology, The Truth and Lies About Why We Buy. And we ask: are you ready for the revolution?
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