Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
What starts a social epidemic? Learn how shoppers think and behave.
David Brooks: Bobos in Paradise: The New Upper Class and How They Got There [BARGAIN PRICE]
Social studies 101 for Gen X and Boomers
Marian Salzman: Buzz: Harness the Power of Influence and Create Demand
Read this today and start your own buzz tomorrow!
Susan Linn: Consuming Kids: The Hostile Takeover of Childhood
Who's marketing to kids, what's shaping their world and how are they responding? Find out now
Daniel Harris: Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism
Delve into the world of consumerism, consumption and a history of commerce on this planet
Alina Wheeler: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
A clear effective guide by one of my favourite speakers
Trevor Kelley: Everybody Hurts: An Essential Guide to Emo Culture
Get your insider's guide to Emo culture here. This alternaculture is on the rise and quickly moving from microcosm to megatrend.
Shoichi Aoki: Fruits
An essential tribal lexicon of what's hot in Japan. Do you have the latest issue?
Raymond Nadeau: Living Brands: Collaboration + Innovation = Customer Fascination
Creative brain food for a new generation of thought leaders. Pace yourself - this one is like intense dark chocolate. Digest one delicious page at a time.
William Gibson: Pattern Recognition
Internet culture, coolhunting and pattern recognition fused into nailbiting fiction. Read it again before your next trend research trip
Steven Heller: Paul Rand
Iconic graphic visionary whose leading type treatments are relevant even today
Seth Godin: Small is the New Big
Sometimes small ideas are the most remarkable. Thoughtful strategies are more powerful than splashy gestures. This consice book has helped an entire industry of brands, marketers and publicists rethink. Read it today!